Delving into Data: Machine Learning’s Potential To Improve Customer Engagement And Experience

Delving into Data: Machine Learning’s Potential To Improve Customer Engagement And Experience

In 2018, no company that is genuinely serious about understanding their customers and improving CX is unaware of the importance of utilising the data at their disposal to its fullest effect. In this article, we looked at how machine learning will become easier to leverage and harder to ignore. 


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