Nikolay Novozhilov

Head of Digital Products
NTUC Link


11:00 AM Enhancing user experience with machine learning powered personalisation

  • Data beats algorithms. Data enrichment.
  • What do you do, if you are not Amazon? The problem of cold start.
  • Personalisation. Efficient? Overrated? Creepy?
  • Building a model is not enough – how do you bring it to production?

11:00 AM Enhancing user experience with machine learning powered personalization

  • Data beats algorithms. Data enrichment.
  • What do you do, if you are not Amazon? The problem of a cold start?
  • Personalisation. Efficient? Overrated? Creepy?
  • Building a model is not enough – how do you bring it to production?