Roy GohDirector, Analytics, Service Delivery and Management
Merck, Sharp & Dohme
In his current role, Roy’s responsibilities include leading a team of 24 across Asia Pacific on the discipline of data science.
He is required to engage senior executive stakeholders to understand the alignment between business strategy and information requirements and to utilize models to gain insight into business performance, support fact-driven decisions, and communicate opportunities for sustained improvement.
In May 2013, APJ Analytics team, won the Shared Services & Outsourcing Network Award, beating British Petroleum in the finals.
Prior to joining MSD, Roy held positions of increasing responsibilities in the field of business analytics, market intelligence, data mining, market research and strategic planning.
Roy is well versed in SAS enterprise guide, enterprise miner, SPSS, SQL. He has used these tools to run predictive and (i.e. segmentation, association techniques), prescriptive models (i.e. simulation & optimization models).
Roy holds Master in Business Administration from the National University of Singapore, Master of Commerce in International Business and Bachelor of Commerce in Marketing from the University of New South Wales, Australia.
2:40 PM Roundtable A: How to identify and prioritize business problems that require machine learning
- Specifying business requirements and problems to solve
- Assessing the complexity of problem that warrants machine learning
- Acquiring domain knowledge to align solutions to the problem
- Identifying smalls, quick wins