Head of Data Science
In this presentation, Uri will be sharing how Agoda has leveraged machine learning to enhance their customer rebooks with higher booking values on their online platform through personalization of hotel searches. Swamped with a whole suite of choices, how can Agoda personalize and make search fast, easy and seamless for customers?
The team’s first approach was to directly optimize revenue by ranking up the top producing hotels. However, this was clearly not user-centric and was far from Agoda’s vision for the ranking product: To be a discovery platform for hotels.
Uri will be sharing his experience on managing expectations of stakeholders on the use of machine learning, the project journey towards maturity, the conflict between customer experience optimization and revenue optimization, and how the current model has yielded results.